Master the fundamentals of email marketing using Mailchimp, one of the world’s most powerful and beginner-friendly marketing tools.
In this course, you will learn how to create professional email campaigns, build signup forms, automate your messages, and grow your subscriber list—without needing any technical skills. Through practical, step-by-step tutorials, you’ll understand how to design engaging emails, segment your audience, and track performance to improve your marketing results.
Whether you’re a business owner, freelancer, social media manager, or aspiring digital marketer, this course will equip you with the hands-on skills needed to launch effective email campaigns that convert.
Introduction to email marketing & why it matters
Setting up your Mailchimp account
Creating Signup Forms and Landing Pages
Designing high-conversion email campaigns
Setting up automations (welcome email, nurture flows, etc.)
Managing subscriber lists & segmentation
Tracking analytics and improving your results
By the end of this course, you’ll be confident using Mailchimp to grow your audience, communicate with customers, and power your brand’s marketing.
